ASUS vs Samsung Chromebooks: Which Brand Should You Pick?

Both brands deliver quality Chromebooks

ASUS and Samsung are two of the most established Chromebook manufacturers. Both have extensive product lines, from budget-friendly clamshells to premium 2-in-1s. Because every Chromebook runs the same ChromeOS, the core experience is identical across brands. You get the same security features, access to Android and Linux apps, and automatic updates for 10 years from the platform release date, as Google documents in its Auto Update policy. For more detail on how updates work, see our guide to Chromebook updates.

Both companies invest in research and development to make their devices stand out. ASUS is known for innovative designs, like the Chromebook Flip series with its 360-degree hinge. Samsung focuses on vibrant displays and sleek aesthetics, often using AMOLED panels in its premium models. You can find high-quality options from both brands, so your choice will come down to personal preferences in design and features.

What to consider when picking a brand

Rather than focusing on the brand name, evaluate the specific Chromebook you are considering. Look at the display quality, build materials, keyboard and trackpad, battery life, and weight. These attributes vary more between models than between brands. For example, you can find an ASUS Chromebook with a 15.6-inch screen and a Samsung model with a 12-inch screen, and each serves a different purpose. Use our screen size guide to decide what works for you.

You should also consider the form factor. Do you need a 2-in-1 that converts to a tablet? Do you want a touchscreen? These features are often more important than the maker. Browse our best 2-in-1 Chromebooks for ideas.

Display quality is a key differentiator. Look for models with Full HD (1920x1080) resolution and high brightness, like 300 nits or more, for comfortable outdoor use. Samsung's premium Chromebooks often feature AMOLED screens with rich colors, while ASUS offers a mix of IPS and OLED options. If you plan to edit photos or watch movies, a higher resolution and color accuracy matter. See our Chromebook display guide for more details.

To see what each brand currently offers, check our best ASUS Chromebooks and best Samsung Chromebooks lists.

Chromebook Plus raises the baseline

If you want a guaranteed level of performance, look for Chromebook Plus models from either brand. Chromebook Plus devices meet a minimum spec of 8GB of RAM and 128GB of storage, as stated on Google's Chromebook Plus page. These models also include advanced AI features and are designed for productivity and gaming. Both ASUS and Samsung have Chromebook Plus options, so you can compare them directly. See our guide to best Chromebook Plus Chromebooks for top picks.

Chromebook Plus devices benefit from Google's AI enhancements, such as Gemini integration, noise cancellation for video calls, and on-device editing tools. Some models also offer high refresh rate displays (up to 120Hz) for smoother scrolling, which is great for gaming or fast-paced work. If you want a modern, future-proof experience, choosing a Chromebook Plus from either brand is a safe bet.

Software updates and long-term support

One of the strongest reasons to choose any Chromebook is the update policy. Google provides 10 years of automatic updates for ChromeOS devices, as detailed in the Chrome Enterprise help page. This applies to both ASUS and Samsung devices, so you do not need to worry about one brand dropping support earlier. To check when a specific model stops receiving updates, look up its AUE date in Settings, as explained in ChromeOS support.

The Auto Update policy page lists the exact end dates for each model. For example, a Chromebook released in 2025 will typically receive updates until 2035. This long support period makes Chromebooks a smart investment, whether you choose ASUS or Samsung.

You can find the AUE date on your device by going to Settings, then About ChromeOS, and selecting Additional details. The update schedule will show the date until which updates will be provided. This transparency helps you plan for replacement and ensures you know exactly how long your device will stay secure.

Security, Linux, and business features

ChromeOS includes built-in security like verified boot, sandboxing, and data encryption. For businesses, ChromeOS Enterprise Upgrade adds remote management and policy controls. These features are identical regardless of brand. If you are a developer, you can enable Linux on any supported Chromebook, which lets you install command line tools and IDEs. The Linux setup guide explains how. So when comparing ASUS and Samsung, remember that the software experience is the same; hardware differences are what matter.

For organizations, ChromeOS devices offer centralized management through the Google Admin console. You can remotely wipe lost devices, enforce policies, and integrate with existing security tools. Both ASUS and Samsung Chromebooks can be enrolled in ChromeOS Enterprise Upgrade, making them suitable for businesses of any size. The ChromeOS business page highlights these capabilities.

Energy efficiency and certifications

If you are concerned about energy consumption, look for Chromebooks that carry the ENERGY STAR label. ENERGY STAR certified computers use about 30-40% less energy than standard models, according to the ENERGY STAR website. Both ASUS and Samsung offer ENERGY STAR models, so you can compare them for this attribute.

Energy efficiency not only reduces your environmental footprint but can also lower your electricity bills over time. When comparing two similar Chromebooks, checking for the ENERGY STAR certification can be a tiebreaker. You can use the ENERGY STAR product finder to search for certified models from either brand.

Making the final decision

In the end, the brand is less important than the specific model. Start by deciding on your priorities: portability, screen size, performance, or price. Then compare models from both ASUS and Samsung that meet those needs. Our dedicated buying guides for ASUS Chromebooks and Samsung Chromebooks break down specs and help you find the best fit. You can also explore guides based on use case, such as best Chromebooks for students or best 2-in-1 Chromebooks.

Remember that the hardware you choose affects your daily experience more than the logo on the lid. Take the time to compare the processor, RAM, storage, and display. If you need more guidance, our RAM and storage guides can help you understand what specs matter. With careful research, you can be confident that either ASUS or Samsung will provide a device you will enjoy for years.

What to pick for your use

Questions

Are ASUS and Samsung Chromebooks equally good?

Yes, both brands produce reliable Chromebooks with the same ChromeOS software and update support. The quality of any specific model depends on its components and design, not the brand. Look at reviews and specs for the exact model you are interested in.

Do ASUS and Samsung Chromebooks get the same updates?

Yes. Google provides 10 years of automatic updates for all ChromeOS devices, regardless of manufacturer. Check the AUE date for the specific model to see how long it will be supported. Both brands have models with similar update timelines.

Which brand has better battery life?

Battery life varies by model, not by brand. Look at the battery capacity (measured in Whr) and power management in the spec sheet. Both ASUS and Samsung offer models with all-day battery life, but you need to compare specific configurations. For example, a model with a high-resolution display might use more power.

Can I use Linux on both?

Yes, Linux is built into ChromeOS and works on any supported Chromebook. You can enable it from Settings and install development tools. Both ASUS and Samsung Chromebooks that meet the hardware requirements support Linux. The Linux setup guide from Google provides detailed instructions.

Which brand should I choose for gaming?

For cloud gaming and light gaming, look for a Chromebook Plus or a model with a fast processor and good graphics. Both ASUS and Samsung have gaming-friendly options, but check the display refresh rate and GPU capabilities on the spec sheet. Cloud gaming works on any Chromebook, so performance matters more than brand.

Is there a difference in build quality?

Build quality varies by model. ASUS and Samsung both have premium lines as well as budget options. Check the materials, weight, and hinge design in reviews or specs before buying. Some models use aluminum, while others use plastic, which can affect durability.